DALI Smart: DALI Family

In 2021, as the wave of educational informatization swept across the industry, smart education developed rapidly, especially during the pandemic when online education saw a new wave of growth. As a pioneer in home-based education, ByteDance's smart education brand "DALI Smart" promoted the digitalization and intelligence of family learning, using innovative technology to empower new product forms and new design concepts, and address the specialized needs arising from the diversification of educational scenarios.

The DALI Smart Learning Lamp is ByteDance's first educational hardware product. In three years, it achieved annual sales of one million units and successfully entered the mid- to high-end desk lamp market. By defining the category of smart learning lamps in a highly innovative way, DALI Smart is not only a professional, health-focused desk lamp, but also a companion with its own self-learning system.

Therefore, in the exploration of Ola Friend, the design began with a joint assessment of the product role, usage scenarios, and brand context. We treated the product name as part of the identity, rather than expressing around the symbol itself.
Through the externalization of the IP character, we build an emotional connection between users and the product.

In 2022, with the strategic upgrade of PICO's mission and vision, we gained richer resources and a broader perspective, becoming more professional and more diverse. Therefore, PICO needed to face new globalization challenges with a new look and posture.

Different application scenarios call for different illustration textures.

DALI Family
Our vision for the IP family was fully realized in this event; it should be a family

This judgment also carried over into the brand language. In the slogan "Hello, friend." We hope to reduce the sense of distance brought by technology through a more human and everyday handwritten style of expression.

Product Applications
The dimensional texture has a certain degree of realism, visually breaking out of the interface to give a sense of authenticity. Therefore, in UI scenarios, it can be used in voice assistants, user guidance, and other situations that require interactive communication with the IP character, including but not limited to pop-ups, bottom sheets, and other scenarios.
The line-art texture gives a clean, relaxed feeling, with a rather subdued visual effect, and is less likely to cause emotional fluctuations. Therefore, in UI scenarios, it is recommended for use in empty states, error states, and other system issues.

In subsequent user research feedback, we found that young users were highly receptive to the new IP, with a willingness to be accompanied reaching 88.9%. Their perception of the IP character's personality was: lively and cute, cheerful, intelligent, and friendly, while also conveying a sense of technology and positivity.

Final Words
The DALI Smart Learning Lamp ushered in the era of smart education, and the importance of smart education hardware in family education has also become increasingly recognized. We have always adhered to guiding parents to develop scientific educational philosophies and methodologies, helping children grow up healthy and happy into cape-wearing youngsters.
At the same time, in this brand design practice, we also acted as the "big parent," for all the little friends